Susanna McLin
designer & illustrator
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MOSAIQ

 

MosaiQ Branding

MosaiQ is a state of the art machine, providing a fully-automated testing solution for blood typing. I was an integral part of the team that developed the logo for this unique and innovative brand. The design is inspired by the microarray technology; a small tray containing many tiny compartment which the machine uses to efficiently test blood samples. These compartments make up a dot pattern which became the basis for our brand identity. The selected color palette conveys a sense of newness, strength, energy and excitement, as this technology is sure to revolutionize the industry.  

 
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