Susanna McLin
designer & illustrator
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Kellogg's Branding

KELLOGG'S BRANDING

I chose to use hand done type to highlight the recognizable slogans that are so well known by each cereal. Corn pops, Rice Krispies, Frosted Flakes, Raisin Bran, Corn Flakes and Froot Loops will now stand out among the sea of similar-looking cereals in the grocery store with the playful and modern twist.